Stop Using Killer Kleenex

One of the students Chris Bordne in my WRT 255 course is studying the advocacy campaign Kleercut, which is a campaign to call attention to the fact that Kleenex, a Kimberly Clark product, is made from virgin forest--the Canadian boreal forest to be more precise.

For more on the campaign launched by Greenpeace entitled Kleercut, see the link above.

Here's the basics:

"Did you know that it takes 90 years to grow a box of Kleenex? That's right, every time you use a Kleenex tissue, you are blowing away ancient forests. And every time you use Scott or Cottonelle toilet paper, you’re flushing old growth trees down the toilet. That's because Kimberly Clark, maker of these products, all but refuses to use recycled paper in its products."


Chris is launching a Syracuse University campaign via Facebook and also some other tools to get SU to stop using Kimberly Clark products. I'll post a link to his campaign once he's done with it. Other colleges have lauched this very campaign:

http://kleercut.net/en/node/909