One of the students Chris Bordne in my WRT 255 course is studying the advocacy campaign Kleercut, which is a campaign to call attention to the fact that Kleenex, a Kimberly Clark product, is made from virgin forest--the Canadian boreal forest to be more precise.
For more on the campaign launched by Greenpeace entitled Kleercut, see the link above.
Here's the basics:
"Did you know that it takes 90 years to grow a box of Kleenex? That's right, every time you use a Kleenex tissue, you are blowing away ancient forests. And every time you use Scott or Cottonelle toilet paper, you’re flushing old growth trees down the toilet. That's because Kimberly Clark, maker of these products, all but refuses to use recycled paper in its products."
Chris is launching a Syracuse University campaign via Facebook and also some other tools to get SU to stop using Kimberly Clark products. I'll post a link to his campaign once he's done with it. Other colleges have lauched this very campaign:
http://kleercut.net/en/node/909
Sunday, November 23, 2008
Subscribe to:
Post Comments (Atom)
2 comments:
I'd like to raise the ante a bit: let's stop using disposable paper products altogether.
I'm trying to get rid of my paper towel habit -- I'm using kitchen towels instead.
Paper tissues are next on the chopping block.
I’ll up the ante even further, I think the entire University, all 20,000 students and faculty, should go green and stop using paper all together. I advocate everyone go “Family Cloth.”
http://www.associatedcontent.com/article/286627/the_family_cloth_vs_toilet_paper_how.html
http://greenliving.suite101.com/article.cfm/going_green_with_the_family_cloth
http://www.canadafreepress.com/index.php/article/4685
Post a Comment